Discovering the critical factors of affecting non-fungible tokens (NFT) purchase intention

Chih-Hung Wu, Tse-Ping Dong, Chih-Hsing Liu and Ho Tran Vu

International Review of Economics & Finance, 2024, vol. 96, issue PB

Abstract: This research is to explore the critical factors that affect the NFT trade and investigate the associated relationships of trust, security, privacy, attitudes, and purchase intentions. An empirical survey was conducted and then analyzed using partial least squares structural equation modeling (PLS-SEM) to examine the proposed research model. The results showed that risk perception, trust, and attitude have significant positive correlations with participants' intentions to purchase NFTs; in particular, trust and attitude play critical mediating roles in a proposed conceptual framework. The study's findings can offer valuable insights for decision making processes of stakeholders in the NFT market.

Keywords: Business administration; Business economics; Non-fungible token (NFT); Risk perception; Purchase intention (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:reveco:v:96:y:2024:i:pb:s105905602400652x

DOI: 10.1016/j.iref.2024.103660

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