Nudging charitable giving: Three field experiments
Kent Messer (),
Jacob R. Fooks,
William D. Schulze,
Shang Wu and
Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2017, vol. 66, issue C, 137-149
We present three field experiments that probe the influence of choice architecture on the contributions of a total of 328 participants to real charities. In the first experiment, framing a one-time donation opportunity as an opt-out as opposed to opt-in decision significantly increases donations to an environmental non-profit. In the second experiment, an automatic donation mechanism is provided that allows subjects to self-select into an opt-out framing; when combined with incentive-neutral, social-norm supporting activities (cheap talk and voting), automatic donations sustain increased contributions over a ten-month study period to an HIV/AIDS-related charity. In the third experiment, we study the extent to which the mention of HIV/AIDS in the charity's informational material impacts the emotions and donations of potential donors. In this case the connection to HIV/AIDS does not elicit stigma, but we do find that changes in mood from exposure to the charity's informational material predict increased donations, and that donors experience an improved mood from donating.
Keywords: Choice architecture; Charitable donations; Field experiments; Nudges (search for similar items in EconPapers)
JEL-codes: C9 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3) Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:66:y:2017:i:c:p:137-149
Access Statistics for this article
Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) is currently edited by Ofer Azar
More articles in Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().