Reciprocity through ratings: An experimental study of bias in evaluations
Simon D. Halliday and
Jonathan Lafky
Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2019, vol. 83, issue C
Abstract:
This paper studies the potential for ratings of seller quality to be influenced by side payments to raters. In a laboratory setting, we find that even modest side payments from sellers to raters have large effects, with the type of rating (favorable or unfavorable) given to a seller determined primarily by how large a monetary transfer the seller makes to the rater. Our results demonstrate that side payments can crowd out a rater’s concern for buyers, even in situations where there is no potential for long-term relationship building.
Keywords: Ratings; Reciprocity; Punishment (search for similar items in EconPapers)
JEL-codes: D47 D82 D83 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (4)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:83:y:2019:i:c:s2214804319302459
DOI: 10.1016/j.socec.2019.101480
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