Social marketing of water and sanitation products: A systematic review of peer-reviewed literature

W.D. Evans, Subhrendu Pattanayak, S. Young, J. Buszin, S. Rai and Jasmine Wallace Bihm

Social Science & Medicine, 2014, vol. 110, issue C, 18-25

Abstract: Like commercial marketing, social marketing uses the 4 “Ps” and seeks exchange of value between the marketer and consumer. Behaviors such as handwashing, and products such as those for oral rehydration treatment (ORT), can be marketed like commercial products in developing countries. Although social marketing in these areas is growing, there has been no systematic review of the current state of practice, research and evaluation.

Keywords: Social marketing; Health promotion; Behavior change; Water; Sanitation; Diarrheal disease (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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DOI: 10.1016/j.socscimed.2014.03.011

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