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Political ideology and health risk perceptions of food

Benjamin Boeuf

Social Science & Medicine, 2019, vol. 236, issue C, -

Abstract: Although food companies increasingly refer to moral values, such as patriotism and social justice, in their marketing efforts, little is known about how appealing to consumers' political leanings may affect food perceptions.

Keywords: Food; Political ideology; Health risk perceptions; Incongruent health claims; Fluency; United States (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (2)

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DOI: 10.1016/j.socscimed.2019.112405

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