Details about Benjamin Boeuf

Access statistics for papers by Benjamin Boeuf.

Last updated 2024-05-18. Update your information in the RePEc Author Service.

Short-id: pbo977

Working Papers

2019

1. An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity
   Post-Print, HAL View citations (1)
   See also Journal Article An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity, Journal of Business Ethics, Springer (2019) View citations (1) (2019)
2. Political ideology and health risk perceptions of food
   Post-Print, HAL View citations (2)
   See also Journal Article Political ideology and health risk perceptions of food, Social Science & Medicine, Elsevier (2019) View citations (2) (2019)
3. The impact of mortality anxiety on attitude toward product innovation
   Post-Print, HAL View citations (5)
   See also Journal Article The impact of mortality anxiety on attitude toward product innovation, Journal of Business Research, Elsevier (2019) View citations (5) (2019)

2018

4. Interference effects in competitive sponsorship clutter
   Post-Print, HAL

2017

5. Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context
   Post-Print, HAL
   See also Journal Article Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context, International Journal of Research in Marketing, Elsevier (2017) (2017)
6. The impact of death on consumer responses to celebrity endorser misbehavior
   Post-Print, HAL

2014

7. Une approche protéiforme de la confiance du consommateur: Le cas des médicaments
   Post-Print, HAL View citations (1)

2013

8. L’expérience d’achat outre-frontière sur Internet: proposition d’un modèle conceptuel
   Post-Print, HAL

Journal Articles

2020

1. Boys do not cry: the negative effects of brand masculinity on brand emotions
   Marketing Letters, 2020, 31, (2), 247-264 View citations (3)

2019

2. An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity
   Journal of Business Ethics, 2019, 155, (4), 1077-1099 View citations (1)
   See also Working Paper An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity, Post-Print (2019) View citations (1) (2019)
3. Political ideology and health risk perceptions of food
   Social Science & Medicine, 2019, 236, (C), - View citations (2)
   See also Working Paper Political ideology and health risk perceptions of food, Post-Print (2019) View citations (2) (2019)
4. The impact of mortality anxiety on attitude toward product innovation
   Journal of Business Research, 2019, 104, (C), 44-60 View citations (5)
   See also Working Paper The impact of mortality anxiety on attitude toward product innovation, Post-Print (2019) View citations (5) (2019)

2017

5. Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context
   International Journal of Research in Marketing, 2017, 34, (4), 892-900
   See also Working Paper Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context, Post-Print (2017) (2017)