Interference effects in competitive sponsorship clutter

Benjamin Boeuf, François Carrillat and Alain D’astous

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Date: 2018-12
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Published in Psychology & Marketing, 2018, 35 (12), pp.968 - 979. ⟨10.1002/mar.21149⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01914912

DOI: 10.1002/mar.21149

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