Economics at your fingertips  

The impact of mortality anxiety on attitude toward product innovation

Benjamin Boeuf

Journal of Business Research, 2019, vol. 104, issue C, 44-60

Abstract: Threatening environmental stimuli, such as terror attacks, armed conflicts and death imagery in advertising, have been shown to positively affect consumer attitudes and behaviors toward products. This article calls into question the generalizability of this effect to innovative products by showing that mortality anxiety, i.e., individuals' fear of their own mortality, leads to product innovation resistance. Drawing from the literature on innovation adoption and mortality anxiety, four experimental studies provide evidence that while mortality anxiety has a positive impact on the evaluation of noninnovative products, it negatively affects the evaluation of innovative products. When faced with mortality anxiety, consumers are more likely to experience state nostalgia, a temporary backward-looking mindset, in contrast with the forward-looking mode necessary to favor product innovation adoption. This process is confirmed by the positive impact of mortality anxiety on attitude toward innovative products that trigger feelings of nostalgia, or retro-innovation.

Keywords: Mortality anxiety; State nostalgia; Product innovation; Retro-innovation; Innovation adoption (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1016/j.jbusres.2019.06.031

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Haili He ().

Page updated 2020-08-12
Handle: RePEc:eee:jbrese:v:104:y:2019:i:c:p:44-60