Une approche protéiforme de la confiance du consommateur: Le cas des médicaments

Andréani Jean-Claude, Jean-Louis Moulins (), Conchon Françoise, Benjamin Boeuf and Fons Cendrine ()
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Andréani Jean-Claude: ESCP Europe - Ecole Supérieure de Commerce de Paris
Jean-Louis Moulins: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Fons Cendrine: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Keywords: confiance; catégorie de produit; industrie pharmaceutique; médicament; comportement du consommateur (search for similar items in EconPapers)
Date: 2014
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Published in Décisions Marketing, 2014

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01477957

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