Do-It-Yourself or Do-It-Together: How digital technologies affect creating alone or with others?

Emmanuelle Fauchart, Maya Bacache-Beauvallet, Marc Bourreau and François Moreau

Technovation, 2022, vol. 112, issue C

Abstract: The literature is rather inconclusive when it comes to asserting whether digital technologies tend to favor collaboration (Do-It-Together, DIT) or creating alone (Do-It-Yourself, DIY) in creative production. In this paper, we argue that providing an answer to that question implies adopting a micro-perspective, which ties individual creators’ usage of different types of digital technologies, and their choices of DIT or DIY. Using data from a sample of French musicians, we find that while the use of some digital technologies is clearly associated with artists creating alone, other digital technologies have a more ambiguous association with DIY or DIT. We then uncover the boundary conditions of the association of these ambiguous technologies with DIY and DIT behaviors by showing how individual characteristics of the creators moderate this association.

Keywords: Creativity; Digital technology; Collaboration; Music industry; DIY; DIT (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:techno:v:112:y:2022:i:c:s0166497221001930

DOI: 10.1016/j.technovation.2021.102412

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