EconPapers    
Economics at your fingertips  
 

The effect of service rollout on demand forecasting: The application of modified Bass model to the step growing markets

Stevan Velickovic, Valentina Radojicic and Bojan Bakmaz

Technological Forecasting and Social Change, 2016, vol. 107, issue C, 130-140

Abstract: The purpose of this research is to develop a new forecasting model for gradual development of telecommunications network infrastructure. If technical support service is not provided in the whole territory, then the service cannot be simultaneously offered to the market. Therefore, the adoption process is performing in steps, following the systematic process of the infrastructure development. We propose the step growing market model with variable market potential, based on the fundamental Bass diffusion model. This model uses market segmentation and the simulation of various market scenarios in order to indicate effective service rollout. Demand forecasting is required in order to dimensioning of required network resources. Moreover, this model offers the insight into the operator's compromises regarding decisions in the network investment. The resulting plan is a network deployment strategy that defines temporal sequence of network layouts. Thus, the upgrade plan indicates which investments are indispensible at each point of time.

Keywords: Demand forecasting; Diffusion; Service rollout; Infrastructure; Market segmentation (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0040162516000846
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:107:y:2016:i:c:p:130-140

DOI: 10.1016/j.techfore.2016.03.018

Access Statistics for this article

Technological Forecasting and Social Change is currently edited by Fred Phillips

More articles in Technological Forecasting and Social Change from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

 
Page updated 2025-03-19
Handle: RePEc:eee:tefoso:v:107:y:2016:i:c:p:130-140