 Effect of perceived value and social influences on mobile app stickiness and in-app purchase intentionChin-Lung Hsu and Judy Chuan-Chuan Lin Technological Forecasting and Social Change, 2016, vol. 108, issue C, 42-53 Abstract: Recently, there has been a dramatic proliferation of mobile apps, many of which allow for in-app purchases; however, little research has focused on what motivates a user to make such purchases. Based on the Affect–Behavior–Cognition model (ABC model) of attitudes, we developed a model involving perceived value and social influences. The model is then empirically evaluated using survey data collected from 485 users regarding their perception of mobile apps. The findings indicate that stickiness and social identification significantly influence a user's intention to make in-app purchases. Specifically, significant differences were found between users and potential users in terms of antecedents to forming stickiness and making in-app purchases. The results may provide further insights into the development of effective mobile app business models and adoption strategies. Keywords: Mobile app; In-app purchases; Perceived value; Social influences; Stickiness (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:108:y:2016:i:c:p:42-53 DOI: 10.1016/j.techfore.2016.04.012 Access Statistics for this article Technological Forecasting and Social Change is currently edited by Fred Phillips More articles in Technological Forecasting and Social Change from Elsevier |
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