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Integrated roadmaps for strategic management and planning

Konstantin Vishnevskiy (), Oleg Karasev and Dirk Meissner

Technological Forecasting and Social Change, 2016, vol. 110, issue C, 153-166

Abstract: Roadmapping is a complex long-term planning instrument that allows for setting strategic goals and estimating the potential of new technologies, products, and services. Until recently, roadmapping was used mainly for strategic planning, either from a technological or a market research perspective. Roadmaps emphasized either technological development or satisfaction of market demands but rarely both. Consequently, roadmaps either excessively stress the technology side, which might lead to technically sophisticated solutions that lack applicability, or overstress customer needs, neglecting business competence-building.

Keywords: Foresight; Roadmapping; Innovation strategies; Integrated roadmap; Market route; Scenario; Technology push; Market pull (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:110:y:2016:i:c:p:153-166

DOI: 10.1016/j.techfore.2015.10.020

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