Integrated roadmaps for strategic management and planning
Konstantin Vishnevskiy (),
Oleg Karasev and
Dirk Meissner
Technological Forecasting and Social Change, 2016, vol. 110, issue C, 153-166
Abstract:
Roadmapping is a complex long-term planning instrument that allows for setting strategic goals and estimating the potential of new technologies, products, and services. Until recently, roadmapping was used mainly for strategic planning, either from a technological or a market research perspective. Roadmaps emphasized either technological development or satisfaction of market demands but rarely both. Consequently, roadmaps either excessively stress the technology side, which might lead to technically sophisticated solutions that lack applicability, or overstress customer needs, neglecting business competence-building.
Keywords: Foresight; Roadmapping; Innovation strategies; Integrated roadmap; Market route; Scenario; Technology push; Market pull (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (20) Track citations by RSS feed
Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0040162515003157
Full text for ScienceDirect subscribers only
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:110:y:2016:i:c:p:153-166
DOI: 10.1016/j.techfore.2015.10.020
Access Statistics for this article
Technological Forecasting and Social Change is currently edited by Fred Phillips
More articles in Technological Forecasting and Social Change from Elsevier
Bibliographic data for series maintained by Catherine Liu ().