Methodology for the of building process integration of Business Model Canvas and Technological Roadmap

Miguel Angel Toro-Jarrín, Idalia Estefania Ponce-Jaramillo and David Güemes-Castorena

Technological Forecasting and Social Change, 2016, vol. 110, issue C, 213-225

Abstract: The importance of linking efficiently the outputs of R&D processes with the business world has become evident. Researchers and practitioners have developed tools to help build business from a starting point (business idea/product concept) to the description of elements that make the business possible. The Business Model Canvas identifies the essential parts of a business; it's applicability and simplicity has given it greater acceptance and dissemination. Furthermore, the Technology Roadmap is presented as a valuable tool to visualize the relationships over time of the market, technology and product strategies; TRMs allow decision makers to identify gaps between the current and the future business strategy.

Keywords: Methodology; Integration; Business Model Canvas; Technology Roadmap (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:110:y:2016:i:c:p:213-225

DOI: 10.1016/j.techfore.2016.01.009

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