The performance implications of leveraging internal innovation through social media networks: An empirical verification of the smart fashion industry

Veronica Scuotto, Manlio Del Giudice, Maria Rosaria della Peruta and Shlomo Tarba

Technological Forecasting and Social Change, 2017, vol. 120, issue C, 184-194

Abstract: Despite rigorous empirical research exploring the changes in innovation dynamics triggered by Social Media Networks (SMNs), the benefits coming from the use of these digital platforms for knowledge search in innovative activities for small to medium enterprises (SMEs) are still unexplored. Customers become the new trailblazers. Thus, by adopting a customer led innovation perspective, this paper seeks to measure the effect on return on investment (ROI) of the use of SMNs as external drivers for supporting internal innovation search processes. On the basis of the extant literature on information system and social network analysis, the research describes and evaluates the multidimensional activities interwoven into the open innovation process, driven by integrating the five constructs of structural dimension, relational behaviour, cognitive dimension, knowledge transfer, and legitimization into our hypothesised conceptual model.

Keywords: SMEs; Fashion industry; Social media networks; Return on investment; Knowledge search; Innovation (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (25)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:120:y:2017:i:c:p:184-194

DOI: 10.1016/j.techfore.2017.03.021

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