Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective

E. Teso, M. Olmedilla, M.R. Martínez-Torres and S.L. Toral

Technological Forecasting and Social Change, 2018, vol. 129, issue C, 131-142

Abstract: The emergence of online user-generated content has raised numerous questions about discourse gender differences as compared to face-to-face interactions. The intended gender-free equality of Internet has been challenged by numerous studies, and significant differences have been found in online communications. This paper proposes the application of text mining techniques to online gender discourse through the analysis of shared reviews in electronic word-of-mouth communities (eWOM), which is a form of user-generated content. More specifically, linguistic issues, sentiment analysis and content analysis were applied to online reviews from a gender perspective. The methodological approach includes gathering online reviews, pre-processing collected reviews and a statistical analysis of documents features to extract the differences between male and female discourses in a specific product category. Findings reveal not only the discourse differences between women and men but also their different preferences and the feasibility of predicting gender using a set of frequent key terms. These findings are interesting both for retailers so they can adapt their offer to the gender of customers, and for online recommender systems, as the proposed methodology can be used to predict the gender of users in those cases where the gender is not explicitly stated.

Keywords: Electronic word-of-mouth; eWOM; User-generated content; Discourse analysis; Sentiment analysis; Content analysis (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0040162517303256
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:129:y:2018:i:c:p:131-142

DOI: 10.1016/j.techfore.2017.12.018

Access Statistics for this article

Technological Forecasting and Social Change is currently edited by Fred Phillips

More articles in Technological Forecasting and Social Change from Elsevier
Bibliographic data for series maintained by Catherine Liu ().