Managing social networks: Applying the percolation theory methodology to understand individuals' attitudes and moods

Dmitry Zhukov, Tatiana Khvatova, Sergey Lesko and Anastasia Zaltcman

Technological Forecasting and Social Change, 2018, vol. 129, issue C, 297-307

Abstract: A disruptive technology is an unexpected technological breakthrough which destroys existing markets, shakes up an industry and induces organisations to radically change their business models. Digital technologies, and in particular social media are, without a doubt, the most disruptive innovations to have emerged over the past few decades. Social media virtually rule society: people's moods and opinions, spreading openly and rapidly within networks, can affect almost any business or brand in a positive or negative way.

Keywords: Percolation theory; Managing social networks; Clustering; Density; Percolation threshold (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:129:y:2018:i:c:p:297-307

DOI: 10.1016/j.techfore.2017.09.039

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