Differences in consumer intention to use on-demand automobile-related services in accordance with the degree of face-to-face interactions

Nooree Kim, Yuri Park and Daeho Lee

Technological Forecasting and Social Change, 2019, vol. 139, issue C, 277-286

Abstract: It is important to examine the factors whereby consumers adopt on-demand services, particularly the factors related to consumer safety, to obtain the sustainable growth of on-demand services. Because consumers face physical risks as they confront service providers in person when using these on-demand services, unlike with traditional online services. This paper analyzed the effect of the level of face-to-face interaction between consumer and service provider with the adoption of on-demand services using an extended technology acceptance model. The result shows that the effects of the factors including perceived safety on adoption of on-demand services was different according to the type of on-demand services classified by the level of face-to-face interaction.

Keywords: On-demand services; Technology acceptance model; Face-to-face interaction; Consumer adoption (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:139:y:2019:i:c:p:277-286

DOI: 10.1016/j.techfore.2018.11.014

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