How do Big Bang Disruptors look like? A Business Model perspective

Daniel Trabucchi, Luca Talenti and Tommaso Buganza

Technological Forecasting and Social Change, 2019, vol. 141, issue C, 330-340

Abstract: The breakthrough impact of new-born companies over the last years brought to the definition of Big Bang Disruption, a new kind of innovation that relies on an unencumbered development, an unconstrained growth, and an undisciplined strategy. The relevance from a practitioner perspective is straightforward: entire industries have been challenged and disrupted. From a theoretical perspective, the concept is less developed. This research aims to understand it through a Business Model perspective, better highlighting the design variables that may lead to this kind of innovation. Leveraging crisp-set Qualitative Comparative Analysis (csQCA) to define the necessary conditions to be called a Big Bang Disruptor, this paper relies on a Rock Clustering method – using the Unicorns' list as the sample - to highlight common patterns. Results show two main factors: the chance to innovate the meaning and to rely on a two-sided market structure as key variables to design a Big Bang Disruptor. Results are discussed under the lenses of previous research. Finally, limitations and avenues for further studies are explored.

Keywords: Big Bang Disruption; Business Model; Two-sided market; Innovation of meaning; Unicorns; Digital platforms (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:141:y:2019:i:c:p:330-340

DOI: 10.1016/j.techfore.2019.01.009

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