Motivation and challenges for e-commerce in e-waste recycling under “Big data” context: A perspective from household willingness in China

Bin Zhang, Zhanjie Du, Bo Wang and Zhaohua Wang
Authors registered in the RePEc Author Service: Zhao-Hua Wang ()

Technological Forecasting and Social Change, 2019, vol. 144, issue C, 436-444

Abstract: With the emerging technology and consumption modes under “Big data” context, e-commerce has arisen as a new trend for e-waste recycling. This paper conducted a questionnaire survey from 896 residents living in the cities of China, to explore the development of e-commerce in e-waste recycling. An ordered logit regression model was employed to reveal the key drivers and barriers for residents to choose e-commerce for their e-waste recycling. The results show that e-commerce in e-waste recycling does not receive a universal acceptance from residents. The perceived convenience, attitude and subjective norm are positively related to the residential intensions towards employing e-commerce for e-waste recycling. The price disadvantage of e-waste collection by e-commerce is the major barrier for taking e-commerce for e-waste recycling. However, the relationship between e-commerce recycling willingness and perceived price disadvantage is moderated by e-waste disposal subsidy. Facility accessibility also plays a moderate role in the relationship between e-commerce recycling willingness and perceived convenience.

Keywords: E-waste; Recycling; Household behavior; E-commerce; Residential acceptance (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:144:y:2019:i:c:p:436-444

DOI: 10.1016/j.techfore.2018.03.001

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