Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations

Alexandru Capatina, Maher Kachour, Jessica Lichy, Adrian Micu, Angela-Eliza Micu and Federica Codignola

Technological Forecasting and Social Change, 2020, vol. 151, issue C

Abstract: The increasing use of Artificial Intelligence (AI) in Social Media Marketing (SMM) triggered the need for this research to identify and further analyze such expectations of potential users of an AI-based software for Social Media Marketing; a software that will be developed in the next two years, based on its future capabilities.

Keywords: Artificial intelligence; Machine learning; Social media marketing; Audience analysis; Image analysis; Sentiment analysis (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (13)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:151:y:2020:i:c:s0040162519310613

DOI: 10.1016/j.techfore.2019.119794

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