Economics at your fingertips  

Reacting to the paradigm shift: QCA study of the factors shaping innovation in publishing, information services, advertising and market research activities in the European Union

J.M. Berné-Martínez, María Arnal-Pastor and María-Pilar Llopis-Amorós

Technological Forecasting and Social Change, 2021, vol. 162, issue C

Abstract: The aim of this paper is to assess technological innovation (i.e., technological, product and process innovation) in publishing activities, information service activities, advertising and market research companies in the European Union context. The study analyzes whether internal conditions, such as human capital and conditions external to companies, such as cooperation and public funding, are necessary and/or sufficient conditions for technological innovation to occur. To test the proposed model, a fuzzy comparative qualitative analysis (fsQCA) is employed, and different causal configurations are analyzed. The results show that no single condition limits the occurrence of product and process innovation. However, several causal configurations of sufficient conditions for innovation and an absence of innovation are identified. Finally, it cannot be concluded that factors determining technological innovation are different for the different typologies of companies studied. No clear patterns are identified for the countries included in the study either.

Keywords: Innovation; Advertisement; Publicity; Information services; FsQCA (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1016/j.techfore.2020.120340

Access Statistics for this article

Technological Forecasting and Social Change is currently edited by Fred Phillips

More articles in Technological Forecasting and Social Change from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Page updated 2021-10-16
Handle: RePEc:eee:tefoso:v:162:y:2021:i:c:s0040162520311665