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Incumbents’ capabilities to win in a digitised world: The case of the fashion industry

Paul Langley and Alison Rieple

Technological Forecasting and Social Change, 2021, vol. 167, issue C

Abstract: The literature on digital disruption has a gap in understanding the capabilities that incumbents develop or enhance to defend or counter-attack against digital attackers. We examine examples of incumbent fashion retail-manufacturers, both high and poor performers, from a systematic review of publicly available data. We uncover the capabilities that underpin the performance outcomes from the incumbents’ defence or counter attack against disruption from digital attackers.

Keywords: Incumbents’ capabilities; Fashion industry; Digital attackers; Digital disruption; Strategic agility; Dynamic capabilities (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1016/j.techfore.2021.120718

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