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Are universities ready to deliver digital skills and competences? A text mining-based case study of marketing courses in Italy

Irene Spada, Filippo Chiarello, Simone Barandoni, Gianluca Ruggi, Antonella Martini and Gualtiero Fantoni

Technological Forecasting and Social Change, 2022, vol. 182, issue C

Abstract: We still know little about the role of higher education in the digital transformation. If on one side the labor market is constantly evolving and is asking for an up-skilling process of the workforce, higher education institutions struggle to be agile enough. Therefore, it is necessary to measure and to better understand this gap.

Keywords: Text mining; Digitalization; Skill analysis; Marketing; Education (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1016/j.techfore.2022.121869

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