The discontinuance of low carbon digital products and services

Emilie Vrain, Charlie Wilson and Barnaby Andrews

Technological Forecasting and Social Change, 2022, vol. 185, issue C

Abstract: Digital consumer innovations offer low-carbon alternatives to mainstream consumption practices. We address a lack of research on the factors influencing post-adoption decisions of discontinuance for this important class of innovations. We conducted a repeat survey with UK consumers (n = 995) in 2019 and 2020 to investigate 16 digital products and services across mobility, food, homes, and energy domains. Our survey captured temporal changes in adoption, personal and contextual characteristics, social influences, innovation experiences and perceived attributes. We also provide a unique contribution by assessing the impacts of Covid-19 on post-adoption processes.

Keywords: Climate change; Diffusion of innovations; Covid-19; Post-adoption; Attributes (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:185:y:2022:i:c:s0040162522005728

DOI: 10.1016/j.techfore.2022.122051

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