Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Belma Rizvanović, Aneesh Zutshi, Antonio Grilo and Tahereh Nodehi

Technological Forecasting and Social Change, 2023, vol. 186, issue PA

Abstract: The contemporary market positions digital marketing as a powerful mediator between efficient digital interaction, data interpretation opportunities, and business growth, while extending its impact potential to tackle different growth challenges.

Keywords: Digital marketing tools; Digital marketing extended impact; Emerging technologies; Start-up challenges; Start-up maturity; Start-up growth (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:186:y:2023:i:pa:s0040162522006497

DOI: 10.1016/j.techfore.2022.122128

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