Examining Indian consumer pro-environment purchase intention of electric vehicles: Perspective of stimulus-organism-response

Nitin Upadhyay and Aakash Kamble

Technological Forecasting and Social Change, 2023, vol. 189, issue C

Abstract: This paper examines the antecedents of Indian consumers' pro-environment purchase intention of electric vehicles utilizing the Stimulus-Organism-Response theory. The conceptualized model is analyzed by collecting 1143 responses and validated using structural equation modelling. The results show that pro-environment responsibility significantly impacts the pro-environment value and pro-environment attitude; the pro-environment value has a significant impact on the pro-environment attitude; pro-environment value and pro-environment attitude have a significant impact on the pro-environment purchase intention of electric vehicles. Additionally, the results depict that a pro-environment attitude mediates the relationship between pro-environment value and pro-environment purchase intention of electric vehicles. Finally, this paper contributes to theory in the adoption literature by proposing an alternate perspective considering “value-attitude-behavior” linkages, particularly pro-environment behavior. The study contributes to practitioners' space.

Keywords: Electric vehicles; Purchase intention; Pro-environment value; Pro-environment attitude; Pro-environment responsibility; Responsible consumerism; Technology adoption (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:189:y:2023:i:c:s004016252300029x

DOI: 10.1016/j.techfore.2023.122344

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