Disruptive market shift: Conceptualization, antecedents, and response mechanisms

Oluwaseun E. Olabode, Magnus Hultman, Constantinos N. Leonidou and Nathaniel Boso

Technological Forecasting and Social Change, 2023, vol. 192, issue C

Abstract: Although prior research has examined the effects of different forms of disruptive market shift on organizational practice, structure, and performance, knowledge is lacking on its conceptual domain, antecedents, and organizational response outcomes. This study draws insights from an in-depth analysis of 23 organizations to conceptualize disruptive market shift and explore its antecedents and consequences. We find that digitization, technological advancements, political uncertainty and government regulations, competitive pressures, the media, and customer dynamism are major drivers of disruptive market shifts. Furthermore, evidence suggests that organizations establish collaborative relationships, initiate internal transformational processes, and develop innovative metrics and patterns to respond to disruptive market shifts. We discuss the theoretical and managerial implications of the findings.

Keywords: Disruptive market shift; Business model innovations; Innovative patterns; Organizational capabilities; Institutional theory; Resource Based Theory (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:192:y:2023:i:c:s0040162523002627

DOI: 10.1016/j.techfore.2023.122577

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