Cash rich to cashless market: Segmentation and profiling of Fintech-led-Mobile payment users

Deepak Jaiswal, Ashutosh Mohan and Arun Kumar Deshmukh

Technological Forecasting and Social Change, 2023, vol. 193, issue C

Abstract: Considering the growing prominence of the Fintech-led-Mobile-Payment (FMP) platform, it has become imperative for practitioners and academicians to look beyond technology adoption to understand causal relationships. Building on the premise, previous literature primarily examined the causal relationships to describe the phenomenon of evolving digital payment technology in a varied context. However, limited studies explored user classification and profiling with some exceptions, principally stressing upon barely online and mobile-based banking segmentation contexts.

Keywords: Fintech-led-mobile-payment adoption; Market segmentation; Modified UTAUT; Perceived trust; Price value; Cluster analysis; Discriminant function analysis (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:193:y:2023:i:c:s0040162523003128

DOI: 10.1016/j.techfore.2023.122627

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