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Technology roadmap of AI applications in the retail industry

Hsi-Peng Lu, Hsiang-Ling Cheng, Jen-Chuen Tzou and Chiao-Shan Chen

Technological Forecasting and Social Change, 2023, vol. 195, issue C

Abstract: New retail, an online-merge-offline system with artificial intelligence (AI) applications, became popular after the COVID-19 pandemic. This research introduces a novel technology roadmap methodology for new retail after studying 30 smart retail cases. Upon conducting panel discussions, this study identified 16 service applications, 10 technology applications, 4 application types, and 4 AI development stages. Based on the correlation analysis, it was found that new retail should: (1) aim towards the fourth stage of AI development, such as image generation technology; (2) develop a seamless shopping process; and (3) formulate cloud integration platforms integrating data on consumer shopping behavior. Overall, the findings obtained could be promising reference for future studies in the retail industry.

Keywords: Artificial intelligence (AI); Technology roadmap; Retail; Technology development trend (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:195:y:2023:i:c:s0040162523004638

DOI: 10.1016/j.techfore.2023.122778

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