EconPapers    
Economics at your fingertips  
 

A counterfactual thinking perspective of moral licensing effect in machine-driven communication: An example of natural language processing chatbot developed based on WeChat API

Yibo Xie, Wenbin Ma, Yichuan Ma, Zhouqi Ren, Zelin Tong and Yihuan Wang

Technological Forecasting and Social Change, 2023, vol. 197, issue C

Abstract: Current research reveals the negative effects of corporate social responsibility (CSR) on employees (e.g., CSR can lead to unethical behavior). In this study, we advanced the negative impact of CSR from reality to a hypothetical level, investigating whether counterfactual thinking that CSR could have been achieved but did not would lead to unethical employee behavior. In the seven studies, we designed a chatbot program based on the WeChat API and controlled different anthropomorphic levels to determine the chatbot's artificial intelligence (AI) level. Studies 1a and 1b show that counterfactual thinking regarding how companies could have engaged in CSR can induce unethical behavior, even when companies do not actually engage in CSR. Studies 2a and 2b indicate that unethical behavior can be induced by the counterfactual determinant of controllability. Studies 3a and 3b demonstrate that the degree of the controllability focus of counterfactual thinking and unethical behavior is positively correlated. Study 4 found that both counterfactual and prefactual thinking can induce unethical behavior. This study provides evidence on the impact of CSR, the function of counterfactual thinking, and the link between counterfactual thinking and the moral licensing effect.

Keywords: Corporate social responsibility; Anthropomorphism; Moral license; Chatbot; Counterfactual thinking (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S004016252300611X
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:197:y:2023:i:c:s004016252300611x

DOI: 10.1016/j.techfore.2023.122926

Access Statistics for this article

Technological Forecasting and Social Change is currently edited by Fred Phillips

More articles in Technological Forecasting and Social Change from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

 
Page updated 2024-03-09
Handle: RePEc:eee:tefoso:v:197:y:2023:i:c:s004016252300611x