Consumer’s e-lifestyle and repurchase intention in online food ordering services: Exploring the role of e-WOM and habit

Seyed Arash Sahranavard, Emrah Oney and Iman Aghaei

Technological Forecasting and Social Change, 2024, vol. 208, issue C

Abstract: This study investigates the factors that influence users' repurchase intentions in online food ordering platforms. The study examines the influence of e-satisfaction on repurchase intention, as well as the mediating effect of attitude and the moderating effects of e-WOM and habit on the relationship between e-satisfaction and repurchase intention. The study collected data online from online food ordering platform users in Turkey and analyzed it by conducting PLS-SEM. The results show that e-satisfaction has a positive and significant influence on repurchase intention and this relationship is mediated by attitude and moderated by e-WOM and habit. The study concludes with theoretical and managerial implications and recommendations for future research.

Keywords: E-lifestyle; E-satisfaction; Repurchase intention; Attitude; E-WOM; Habit; Online food ordering (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:208:y:2024:i:c:s0040162524004451

DOI: 10.1016/j.techfore.2024.123647

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