Fostering strategic synergy: Empirical insights on aligning innovation activities with competitive strategies

Lili Qiu, Doina Olaru and Sharon Purchase

Technological Forecasting and Social Change, 2024, vol. 208, issue C

Abstract: An effective innovation strategy is crucial for firm performance and national economic growth, yet many firms still face the challenge of misalignment between their innovation activities and strategies. While previous studies focused on the mediation role of innovation activities on strategy and performance, research is needed to examine the complex interdependencies between strategies and innovation activities to better understand their impact on firm performance.

Keywords: Innovation; Strategy; Firm performance; Configuration (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:208:y:2024:i:c:s004016252400502x

DOI: 10.1016/j.techfore.2024.123704

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