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Strategic foresight for collaborative exploration of new business fields

Tobias Heger and René Rohrbeck

Technological Forecasting and Social Change, 2012, vol. 79, issue 5, 819-831

Abstract: To ensure long-term competitiveness, companies need to develop the ability to explore, plan, and develop new business fields. A suitable approach faces multiple challenges because it needs to (1) integrate multiple perspectives, (2) ensure a high level of participation of the major stakeholders and decision-makers, (3) function despite a high level of uncertainty, and (4) take into account interdependencies between the influencing factors. In this paper, we present an integrated approach that combines multiple strategic-foresight methods in a synergetic way. It was applied in an inter-organizational business field exploration project in the telecommunications industry.

Keywords: Strategic foresight; Business field exploration; Innovation management; Open innovation (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (29)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:79:y:2012:i:5:p:819-831

DOI: 10.1016/j.techfore.2011.11.003

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