 Combining conjoint analysis, scenario analysis, the Delphi method, and the innovation diffusion model to analyze the development of innovative products in Taiwan's TV marketFang-Mei Tseng, Ya-Ti Lin and Shen-Chi Yang Technological Forecasting and Social Change, 2012, vol. 79, issue 8, 1462-1473 Abstract: In science and technology industries, innovative products are launched rapidly, making the lifecycle of new products ever shorter. Thus, it is important that companies understand consumers' needs and consider expert opinion when analyzing the development of a new technology. However, no studies have combined these two perspectives with regard to the development of a new product. Therefore, this research combined conjoint analysis, scenario analysis, and the Delphi method with the innovative diffusion model to analyze the development of Taiwan's TV market over the next 10years. The results show that the outlook for demand for light-emitting diode (LED) TVs in Taiwan is very optimistic; sales of LED TVs will surpass sales of liquid crystal display TVs in 2015 in the optimistic scenario and in 2017 in the most likely scenario. Keywords: Conjoint analysis; Scenario analysis; Innovative diffusion model; LED TV (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:79:y:2012:i:8:p:1462-1473 DOI: 10.1016/j.techfore.2012.04.022 Access Statistics for this article Technological Forecasting and Social Change is currently edited by Fred Phillips More articles in Technological Forecasting and Social Change from Elsevier |
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