User experience on mobile video appreciation: How to engross users and to enhance their enjoyment in watching mobile video clips

Eric W.K. See-To, Savvas Papagiannidis and Vincent Cho

Technological Forecasting and Social Change, 2012, vol. 79, issue 8, 1484-1494

Abstract: In the past few years consumers have enjoyed consuming video content on a growing number of devices including the traditional television, personal computers, mobile phone and tablets. Each device has its own technical attributes and associated consumption characteristics. This research examines the differential effects of user experience on engagement during video consumption in the mobile and desktop environments. We have experimented with different situations related to the genre, the sequence of playing, the extent of interruption, the timing of the interruption, and length of the video clips. Our model was quantitatively tested, with 270 users taking part in a between subject experiment.

Keywords: Flow theory; User experience; Engagement; Enjoyment; Satisfaction; Mobile video (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:79:y:2012:i:8:p:1484-1494

DOI: 10.1016/j.techfore.2012.03.005

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