Methodology of business ecosystems network analysis: A case study in Telecom Italia Future Centre

Cinzia Battistella, Katia Colucci, Alberto F. De Toni and Fabio Nonino

Technological Forecasting and Social Change, 2013, vol. 80, issue 6, 1194-1210

Abstract: The paper proposes a method for analysing, modelling and foresighting the business ecosystems as network structures interacting one with each other. The methodology's name is “methodology of business ecosystem network analysis” (MOBENA). The paper shows how it is possible to systematically study the structure and fluxes of a business ecosystem. The main problems of other modelling languages for firm interactions that MOBENA tries to overcome are that (1) the methodologies tailored for BEs are very few, the others neglect interdependences or focus only on tangible or intangible aspects, and (2) they limit potential for strategic analysis and they do not take in a future-perspective. The paper includes an analysis of literature on Strategic Management (in particular, strategic models on relationships), Network Analysis and Foresight, from whence the theoretical proposal of the MOBENA is born. Then, the authors illustrate its application via a case study conducted inside the Telecom Italia Future Centre, and in particular taking as example the digital imaging ecosystem. The original aspects are the mapping of tangible and intangible relationships, the dynamic and foresight analysis, the possibility to set strategic guidance thanks to specific indicators.

Keywords: Methodology of business ecosystem network analysis; Business ecosystem; Foresight; Case study; Telecom Italia Future Centre (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations: View citations in EconPapers (24)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0040162512002879
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:80:y:2013:i:6:p:1194-1210

DOI: 10.1016/j.techfore.2012.11.002

Access Statistics for this article

Technological Forecasting and Social Change is currently edited by Fred Phillips

More articles in Technological Forecasting and Social Change from Elsevier
Bibliographic data for series maintained by Catherine Liu ().