The role of context and motivation variables in mobile commerce usage — A further perspective on Chong (2013)

Volker G. Kuppelwieser, Marko Sarstedt and Sven Tuzovic

Technological Forecasting and Social Change, 2014, vol. 88, issue C, 156-161

Abstract: We comment on a recent article by Chong (2013) on the roles of demographic and motivation variables in mobile commerce usage. Drawing on the recent research on the service-dominant logic, socioemotional selectivity theory, and data from a first empirical study, we argue that a broader discussion on the value relevance of mobile commerce activities for customers and the consideration of consumers' future time perspectives would provide a richer, potentially more appropriate picture of the drivers of mobile commerce usage. Furthermore, using data from a second empirical study, we highlight several validity issues of the used scales. We hope to motivate a replication and extension of Chong's study and also provide recommendations for future research on this area.

Keywords: M-commerce; Demographic variable; Consumer behavior; Future time perspective; Value; Floor effects; Ceiling effects (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:88:y:2014:i:c:p:156-161

DOI: 10.1016/j.techfore.2014.06.024

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