Factors for winning format battles: A comparative case study

Geerten van de Kaa and Henk J. de Vries

Technological Forecasting and Social Change, 2015, vol. 91, issue C, 222-235

Abstract: The outcome of battles between competing interface formats shapes technology fields and implies success or failure for the companies involved. Recently, this journal published a paper, which proposes a new framework of factors that impact the outcome of such battles. We apply this framework to three format battles: for wired connectivity in home applications, for wireless connectivity in home applications, and for multi-channel sound. The framework appears to be more complete than earlier frameworks, and therefore provides a better understanding of interface format battles. Firms can use this framework to make more accurate forecasts about the winner, if any, of a format battle, and can adjust their strategies by exploiting certain factors to enhance their chances of success.

Keywords: Formats; Format battles; Technology selection (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:91:y:2015:i:c:p:222-235

DOI: 10.1016/j.techfore.2014.02.019

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