Consumer perception of a new convergence product: A theoretical and empirical approach

Misuk Lee and Youngsang Cho

Technological Forecasting and Social Change, 2015, vol. 92, issue C, 312-321

Abstract: The purpose of this study is to develop a new framework for the market analysis of new convergence products based on their attributes and consumer utility. We propose a theoretical model to analyze the effect of convergence products on existing markets, and categorize convergence products into three types and derive the consumer demand for each type. We empirically apply our theoretical model to analyze the Internet Protocol Television service in South Korea. This study might provide meaningful implications for the demand analysis of new convergence products in that it approaches the phenomenon of technological convergence from product and market perspectives.

Keywords: Convergence; Bundling; Market analysis; Similarity (search for similar items in EconPapers)
JEL-codes: D11 L82 O33 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0040162514003916
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:92:y:2015:i:c:p:312-321

DOI: 10.1016/j.techfore.2014.12.006

Access Statistics for this article

Technological Forecasting and Social Change is currently edited by Fred Phillips

More articles in Technological Forecasting and Social Change from Elsevier
Bibliographic data for series maintained by Catherine Liu ().