Repeated behaviour and destination loyalty

Marta Meleddu (), Raffaele Paci and Manuela Pulina

Tourism Management, 2015, vol. 50, issue C, 159-171

Abstract: This study analyses tourists' stated loyalty to a tourism destination within a multidimensional framework and with various definitions of loyalty. The empirical data were collected via a survey administered at the end of a trip at the main ports and airports on the island of Sardinia during the low and high seasons, in 2012. A logit specification is employed to estimate the factors influencing loyalty, defined as both the unconditional and conditional probability of returning to Sardinia. The empirical findings highlight that overall satisfaction and several satisfaction items are key determinants of the stated loyalty. Also, the past loyalty to the destination is a significant factor that positively influences future behaviour. The same factors also affect recommendation to visit the destination.

Keywords: Repeated behaviour; Satisfaction; Motivation; Recommendation; Stated loyalty (search for similar items in EconPapers)
JEL-codes: C31 D12 L83 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (25)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0261517715000357

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:50:y:2015:i:c:p:159-171

DOI: 10.1016/j.tourman.2015.01.032

Access Statistics for this article

Tourism Management is currently edited by Chris Ryan

More articles in Tourism Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().