EconPapers    
Economics at your fingertips  
 

Use value of cultural events: The case of the Christmas markets

Juan Brida (), Marta Meleddu and Oksana Tokarchuk

Tourism Management, 2017, vol. 59, issue C, 67-75

Abstract: The Christmas market in Meran (Italy) is one of the top 27 European Christmas markets, attracting around 2000 visitors a day for 50 days. The Christmas market is a cultural and retail event that creates a recreational value for visitors. This paper, using the travel cost method, estimates the recreational use value of the Meran Christmas market for one-day and multiple-day visitors. The aim is to estimate the economic or social value (consumer surplus) of the Christmas market to understand in what way the event creates a benefit for society as a whole. The empirical data were collected via a survey administered at the end of a visit at the Christmas market during the 2011–2012 season. The empirical findings highlight that the use value differs—other than according to travel costs—according to the type of visit experience and to the perceived authenticity.

Keywords: Travel cost; Economic value; Cultural event; Consumer surplus (search for similar items in EconPapers)
JEL-codes: L83 D12 C31 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0261517716301200

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:59:y:2017:i:c:p:67-75

DOI: 10.1016/j.tourman.2016.07.012

Access Statistics for this article

Tourism Management is currently edited by Chris Ryan

More articles in Tourism Management from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

 
Page updated 2020-03-29
Handle: RePEc:eee:touman:v:59:y:2017:i:c:p:67-75