Theory for socio-demographic enrichment performance using the inverse discrete choice modelling approach

Yuanying Zhao, Jacek Pawlak and Aruna Sivakumar

Transportation Research Part B: Methodological, 2022, vol. 155, issue C, 101-134

Abstract: In light of the growing availability of big data sources and the essential role of socio-demographic information in travel behaviour and transport demand modelling more broadly, the enrichment of socio-demographic attributes for anonymous big datasets is a key issue that continues to be explored. The common shortcoming of existing socio-demographic enrichment approaches concerns their lack of consistent theory that can link their enrichment performance (i.e. the ability to correctly enrich the required attribute) to the underlying covariance structure in the anonymous big datasets. In other words, existing approaches are unable to indicate, prior to the enrichment, to what extent it will be successful. Instead, they require undertaking the enrichment itself to assess and validate it post factum, incurring the effort and cost of the activity. An alternative and arguably preferable way would be to have a prior indicator as to whether an enrichment is likely to be sufficiently effective for the desired application.

Keywords: Big data; Socio-demographic enrichment; Discrete choice modelling; Information theory; Privacy; transferability (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0191261521002095
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:transb:v:155:y:2022:i:c:p:101-134

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
https://shop.elsevie ... _01_ooc_1&version=01

DOI: 10.1016/j.trb.2021.11.004

Access Statistics for this article

Transportation Research Part B: Methodological is currently edited by Fred Mannering

More articles in Transportation Research Part B: Methodological from Elsevier
Bibliographic data for series maintained by Catherine Liu ().