A composite attitude-behavior model of traveler decision making

Jordan J. Louviere and Robert J. Meyer

Transportation Research Part B: Methodological, 1981, vol. 15, issue 6, 411-420

Abstract: A general model for the behavioral analysis of traveler decision making is described. The model is one which blends research in human information processing with probabilistic choice theory. The model is used as a basis for discussing two studies of grocery store choice behavior. In these studies, algebraic models of individuals' grocery store preferences which are derived using controlled hypothetical choice situations are related to real-world choice behavior. Results show a high monotonic correspondence between laboratory and real-world behavior. Implications of the research for existing approaches to behavioral modeling are described.

Date: 1981
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