Methods of determining choice probability in utility maximising multiple alternative models

M. G. Langdon

Transportation Research Part B: Methodological, 1984, vol. 18, issue 3, 209-234

Abstract: Methods of estimating choice probabilities between multiple alternatives are described, within the context of various methods of specifying the degree of correlation between the alternatives. A utility maximising framework is assumed. The models described are based either on the logit family or multinomial probit. Two new methods of analytical approximation for the multinomial probit model are introduced, which appear to show significant advantages over the traditional Clark method. Some comparative results of choice probability estimates are presented to support this contention. The conclusion discusses the relative usefulness of different choice estimation methods for different types of problem.

Date: 1984
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