Assessment of the impact of changes in transit systems using intervention analysis

John J. Considine and Jack Narayan

Transportation Research Part B: Methodological, 1988, vol. 22, issue 1, 55-67

Abstract: Marketing control enables effective and efficient use of marketing resources. This study uses intervention analysis to assess the effectiveness of a transit system change in Chattanooga, Tennessee. The goal of the change was to improve the effectiveness of the transit system, although, "effectiveness" was not formally defined before the change. In this study, four measures of effectiveness were used: total ridership, total operating revenues, the ratio of total operating revenues to total revenue miles, and the ratio of total passenger trips to total revenue miles. Intervention analysis showed that three out of four of these measures had been improved by the transit system change.

Date: 1988
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