Business under adverse home country institutions: The case of international sanctions against Myanmar

Klaus Meyer and Htwe Htwe Thein

Journal of World Business, 2014, vol. 49, issue 1, 156-171

Abstract: We expand the institutional perspective of international business by exploring the range of institutions outside the host country that influence international business. We use a critical case, Myanmar, to explore the dynamics of institutional constraints and the reaction of business to such constraints. Our in-depth case analysis focuses on four industries for the period 1996–2011. On this basis, we develop the concept of ‘low profile strategy’ and propose a conceptual framework of home country pressures influencing multinational enterprises’ international operation, and the variation of their impact across industries and firms. This framework provides a foundation for future work on the extra-territorial effects of institutions in international business.

Keywords: Institutional perspective; Home country environment; Non-governmental organizations; Foreign entry strategy; Myanmar (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (41)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:worbus:v:49:y:2014:i:1:p:156-171

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DOI: 10.1016/j.jwb.2013.04.005

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