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Morals in business organizations: an approach based on strategic value and strength for business management

Pablo Ruiz Palomino, Alexis J. Bañón Gomis and Carmen Ruiz Amaya
Authors registered in the RePEc Author Service: Pablo Ruiz-Palomino

Cuadernos de Gestión, 2011

Abstract: [EN] In the last decades, the topic of business ethics has attracted great interest at the academic and professional levels. Nowadays business ethics is being increasingly implemented as a necessary discipline in universities’ study plans on business management. Moreover, its importance is also evident according to the worldwide increase of organizations and/or institutions that have implemented ethics systems. However, some approaches thoroughly do not consider the importance and the need of an ethical behaviour and are still guiding the actions and the way of thinking of many academics and professionals led to consider that the only responsibility of business is limited just to profit maximization.

Keywords: ethics; ethical management system; responsibility; strategic strength; value creation; ética; sistema de gestión ética; responsabilidad; fortaleza estratégica; creación de valor (search for similar items in EconPapers)
Date: 2011
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Instituto de Economía Aplicada a la Empresa, Revista Cuadernos de Gestión, Facultad de CC. Económicas y Empresariales, Universidad del País Vasco, Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain
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