Internet, the national model and an approach to a pricing policy for its operation in Brazil

Jose Carlos Cavalcanti

Brazilian Journal of Political Economy, 1997, vol. 17, issue 2, 299-314

Abstract: The main objective of this paper is to present some economic aspects that havebeen taken into account as a basis for the establishment of a pricing policy for the operationof the internet in Brazil, basically when it is moving from its academic towards its commercialphase. In this respect, the paper seeks to give an overview of what is the internet andits model in Brazil, together with the possibilities and potential limits for its growth in theBrazilian territory. Then, after taking the marginal cost principle as a platform for a pricingpolicy for the internet, the paper suggests the second best approach as the most adequate tothe Brazilian social and economic realities. JEL Classification: L86; O32; O33.

Keywords: Internet; innovation; information technology; pricing (search for similar items in EconPapers)
Date: 1997
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