Measurement of Market Power Using Trademark Data: models, limitations and applications

Danilo R. D. Aguiar ()

Brazilian Journal of Political Economy, 2000, vol. 20, issue 3, 347-358

Abstract: This paper analyzes the main models used to measure market power by meansof brand data and verifies the advantages of the model developed by Cotterill, Franklinand Ma over the others. This is a very flexible model which can be used to any conjecturalassumptions and allows the measurement of both unilateral and collusive market power.Several ways of application are suggested, and very promising perspectives are recognizedfor this type of study. JEL Classification: D43; L13; L25.

Keywords: Market power; competition; elasticity estimation (search for similar items in EconPapers)
Date: 2000
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